OUR POSITIONING

We champion the underdog.

Gym Vintage is an athleisure
sportswear brand made for the every-day hero. We empower
inner strength and character; to look beyond the superficial,
encourage greatness, and keep striving to be greater.

Aesthetically conscious,
environmentally conscious and socially conscious, were
changing the game,

working towards making a
positive impact and making history of our own.

COMMITTED.

if you want something badly enough

We champion the underdog, because
we know first-hand, that if you want something badly enough, you have to be committed enough to put the
work in to get it.

To be great, but to always strive
to be greater.

To not default to what's easy;
but to pursue what's best for the greater whole.

The payoff is worth every bit of
effort we put in along the way.

  • OUR BRAND ESSENCE.

    “ To change the game ” To have a big and important effect on something, that changes the result.

    OUR BRAND ESSENCE IS THE SOUL OF
    OUR BRAND. IT DEFINES WHAT WE STANDS FOR, HOW WE WILL LIVE OUR PURPOSE, SHAPES
    THE OVERALL IDENTITY, AND AIMS TO INVOKE A PARTICULAR THOUGHT, FEELING, OR
    EMOTION IN OUR CONSUMERS. THIS WILL BECOME THE BIG IDEA THAT EVERYTHING WILL
    FEED INTO.

  • OUR PURPOSE.

    “To put our arms around the shoulders
    of the world and make things feel better, one step at a time.”

    OUR PURPOSE IS WHAT DRIVES US,
    THE WHOLE REASON WE EXIST.  IT GIVES US
    MEANING AND SHOWS OUR PEOPLE THAT WE ARE WORKING TOWARDS BETTERING THEIR LIVES
    AND THEIR WORLD.